Consumer-led Design - Insights from Scandinavia
Tuesday 17th June 2008, Design Council, London
Unlocking consumer insights to drive innovation
What is the benefit of Consumer-led Design to my business?
- Discover novel consumer insights
- Start to establish product loyalty before you have launched
- Reduce the chance of product launch failure
By adopting a consumer-led design approach you can achieve all this and more. This unique, exclusive and highly practical Knowledge Shop will provide you with:
- Cases studies demonstrating the benefits of a consumer-led approach
- Exploration of how you could benefit from the consumer-led approach
- Understanding of how the consumer-led design process works
- Tools to help you implement a consumer-led approach
- Experience Scandinavian values and heritage in design of products and packs
The need for a fresh new approach to product development 
The cost to develop new products and the risk of launch failure is increasing. Consumer-led design is one approach that provides new consumer insights and innovations, generates new product loyalty and interest, and develops co-created products; while reducing the risk of product failure.
The Scandinavian Perspective
The Nordic nations have a heritage of designing functional, simple yet effective packs and products, designed around the end user and a culture of co-operation and democracy. This has led to Scandinavia being a leading practitioner in consumer-led design and innovation and the development of this highly beneficial approach.
Is Consumer-led design for me?
If you are a senior manager needing new effective routes to innovation and responsible for:
- Product development
- R&D
- New packaging
- Service development
- Innovation
- Marketing
Then this knowledge Shop is for you. To register simply down load a copy of the registration form complete and return to, Fax: +44 (0) 113 284 0211.
Consumer-led Design – Insights from Scandinavia will be delivered by four of the leading Scandinavian experts and practitioners in user-led design and innovation.
The Expertise
Tomas Edman is an educationist and designer. He has many years experience as an inspirer and project manager in collaboration projects between industry and university. He works nationally for SVID, the Swedish Industrial Design Foundation, as head of Design Node Packaging.
Dr. Per Kristensson has a PhD in Psychology specialising in creativity, consumers’ emotions and customer involvement. His studies have been published in a number of high-quality international journals and he has received several awards for his research in both the USA and Europe.
Dr. Martin Löfgren has a PhD in Business Administration specialising in marketing and quality management. In his internationally published research he has studied packaging with a focus on customer experiences and customer satisfaction.
David Lindeby is a designer and entrepreneur and has many years experience of introducing his own products and proprietary brands onto the market. He has received several national and international design awards and is one of The Packaging Arena:s inspirers.
Registration
The cost for Consumer-led Design – Insights from Scandinavia is:
- £600 +vat
- £400 + vat for Faraday Packaging members
This is a one day event and lunch will be provided, to register please down load the booking form below or for further information please contact: joanne.brice@faradaypackaging.com
Consumer_led_design_reg_form.doc