affective kansei
affective kansei is a proven systemised methodology for the application of emotional design principles, developed through a 3 year research project and with the participation of leading FMCG companies.
affective kansei provides quantitative data relating product design elements to consumer perceived qualities. Through this novel approach, affective kansei translates marketing ideas into clear and successful design concepts, delivering more desirable consumer products. The methodology can be tailored to meet specific project requirements and scope, delivering superior product designs with greater consumer appeal.
We have proven application of our affective kansei technique with a range of leading consumer goods companies.
Case Studies
Please click on one of the links below to view the case study.
- Are you a wild one? – Herbal Essences
Herbal Essence.pdf - A modern, urban premixed drink Premixed Alcoholic Drink.pdf